The Accountants’ Blueprint For Delighting Clients
A worksheet to identify and solve client pain points to sharpen your competitive advantage. Download to read more now!
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How to Unlock More Value from Your Business’s Smartphone Strategy
A business is only as productive, innovative, and efficient as the technology that powers it. But – why then are companies not future-proofing their smartphone strategy the same way they are the rest of their technology stack? On average, businesses only reevaluate their device mix every three years, and – since most smartphone brands seemingly […]
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Retaining Digital Economy Partners: Why Payments Are Critical to Creators and Influencers
Things have changed, and creators are now in the driver’s seat. Today, platforms must build best-in-class partner experiences to succeed and provide the most seamless experiences possible, allowing influencers and creators to focus on creating rather than the logistics of working with brands. Something as seemingly inconsequential as payments could make or break that relationship. […]
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Revenue Marketing Index 2019 Report
Every CMO is struggling to lead digital transformation, connect with the customer and drive financial results. The traditional 4 P’s are no longer good enough in today’s marketing environment. Yet, without a set of organized standards, CMOs continue to struggle. Until now. Based on the survey results of over 1,000 marketers and thousands of hours […]
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Marketing Automation 101 Booster Pack
Today’s B2B customer is smart and expects more from B2B organizations. To stay relevant, marketers must collect data and use that data to create customized experiences across different channels. Marketing automation is a foundational tool that allows you to do this based on customer behavior or traits across all channels, and at scale. Marketing automation […]
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Manufacturing Digital Transformation Booster Pack
Industrial manufacturing is a mature industry that continues to grow, and with that growth, regulation and competition are increasing. Many manufacturers are finding it difficult to scale using traditional business models. We’re also seeing a trending decline in the effectiveness of long-time repair and maintenance service models and the ability to differentiate one’s business based […]
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Financial Services Digital Transformation Booster Pack
Customers are buying more products and services from financial companies – but not necessarily from their current providers. This is because they expect more value from their service providers and are looking for a personal relationship. Customer service and value creation are the driving criteria for earning and retaining customer loyalty. Technology is a challenge […]
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Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
Today’s customer is more empowered than ever, and providing a positive, trusted, and engaging customer experience is a powerful way to differentiate your brand. As the financial services industry strives to build customer trust, they are turning to engagement marketing, specifically deployed through content, to help them accelerate the buyer lifecycle and build trust. Download […]
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Frost & Sullivan: A Case for Building Better Customer Engagement in the Financial Services Sector
The Financial Services Sector has seen transformational changes and undergone a period of massive overhaul following the financial crisis that rattled this market six years ago. The turmoil created a major setback as financial institutions had to make some significant changes in order to re-establish trust and re-evaluate long-term profitability, while stabilizing the resources spent […]
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Definitive Guide to Digital Advertising
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting […]
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